The Honest Home Company
HomeFax is a $79 PDF environmental report for any U.S. residential address. It pulls public data on water, radon, air, flood, build-era hazards, Superfund proximity, climate, and environmental proximity, grades each A–F, and returns three-tier action items. Founded by Natalie Young in Scottsdale, Arizona, January 2026. Explicitly framed as 'not a substitute for licensed inspection.'
About
The Honest Home Company is a one-product company. The product is HomeFax — a $79 PDF environmental report for any U.S. residential address. It pulls EPA water violations, FEMA flood zones, USGS radon zones, EWG tap-water research, AirNow air quality, and CDC health context, then grades eight categories A–F with three-tier action items (under $50, $50–500, $500-plus).
Founder Natalie Young is based in Scottsdale. Background: consumer brand and finance — Anchor Brewing finance lead 2009–2011, brand advocate for Alo Yoga, Four Sigmatic, and Winged 2017–2021, founder of CPG marketing agency middleman in 2023. MBA U of Phoenix, BA CSUSM, Reiki Master, ERYT 200. Launched January 2026.
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Key Features
HomeFax pulls eight environmental risk categories for any U.S. residential address from six public government data sources, grades each A through F, and delivers a PDF with action items in three cost tiers. Built in January 2026 by founder Natalie Young.
$79
One-Time Report
8
Risk Categories
50
U.S. States Covered
6
Public Data Sources
A–F
Letter Grades Per Category
Why Choose Us
Honest Home fills a real gap. The structural inspection you pay for at closing covers the building. Your seller disclosure form covers what the seller knows. Neither covers what's in the water, what's in the air, what's under the slab, or what was used to build the place when the lead-paint ban was still ten years away. HomeFax is a $79 starting point — a way to read your address before you sign, before you renovate, or before you spend another year wondering why you don't feel right at home.
$79, one-time, every U.S. address
No subscription, no account, no consultation booking. You enter an address, pay through Stripe, and the PDF arrives in your inbox. Yours forever. Works for any residential address in the United States.
Eight categories, letter grades, action items
Water Quality, Radon Risk, Air Quality, Flood Risk, Superfund Proximity, Build Era Risks, Climate Risk, and Environmental Proximity — each graded A through F, with action items in three cost tiers. Plain English. No jargon.
Sourced from public government data
EPA water violations and contaminant data, FEMA flood zones, USGS radon and geology, EWG tap-water research, AirNow regional air quality, CDC health context. No proprietary measurements — just the public record you'd never have time to pull yourself.
Honest about what it is and isn't
The footer says it plainly: 'Not a substitute for licensed inspection or professional advice.' HomeFax tells you where to look and what to ask. If you find something serious, the report points you toward a certified inspector or remediator.
Built for buyers, owners, renters, realtors
Buyers use it before signing. Owners use it to triage what's worth fixing. Renters use it before renewing a lease. Realtors offer it as part of the listing package — a transparency signal that costs less than a pre-listing inspection.
Services List
HomeFax Report — Eight Categories
- Water Quality (EPA SDWIS + EWG)
- Radon Risk (USGS Radon Zone Map)
- Air Quality (AirNow regional AQI)
- Flood Risk (FEMA National Flood Hazard Layer)
- Superfund Proximity (EPA Superfund database)
- Build Era Risks (lead / asbestos / galvanized indication)
- Climate Risk (heat / drought / wildfire exposure)
- Environmental Proximity (industry / EMF towers / nearby hazards)
How HomeFax Works
- $79 one-time, no subscription, no account
- Any U.S. residential address — all 50 states
- Letter grades A–F for every category
- Three-tier action items: under $50, $50–500, $500-plus
- PDF + shareable link, delivered to your inbox
- Plain English, no jargon, no acronyms
- Sourced from public government data only
- Explicitly not a substitute for licensed inspection
- Built for buyers, owners, renters, and realtors
- Stripe checkout — buy.stripe.com/aFa14f3898Gnc9z1KG3ks01
From Instagram
Follow thehonesthomecompany for Know what's in your home before it makes you sick — daily HomeFax notes
thehonesthomecompany
72 Followers · 16 Posts
Natalie Young
Founder — MBA, ERYT 200, Reiki Master · Scottsdale, AZ
Service Area
Built In
Scottsdale, Arizona
Coverage
Coverage
Every residential address in the United States. HomeFax is a digital product delivered by email — no physical inspection, no geographic restriction. Reports cover all 50 states and the District of Columbia.
Credentials
MBA — University of Phoenix
Master of Business Administration. Self-reported on LinkedIn. The University of Phoenix is HLC-accredited.
BA, Communication — Cal State San Marcos
Bachelor of Arts in Communication. Self-reported on LinkedIn. CSUSM is WSCUC-accredited.
Yoga Alliance ERYT 200
Experienced Registered Yoga Teacher (200-hour). Self-reported on LinkedIn. Yoga Alliance maintains a public directory; direct verification recommended.
Certified Reiki Master
Self-reported. Reiki certifications are issued by individual practitioners and schools and are not centrally registered — not third-party verifiable, but consistent with the founder's wellness-lineage background.
Founder, middleman (parallel CPG marketing agency)
Middleman The Agency LLC — Arizona registered LLC (doc #23531844, May 2023). Provides Honest Home's brand and marketing infrastructure. Natalie Young is sole founder of both ventures.
Honest disclosure — no building science certifications
The Honest Home Company does NOT hold BBI BBEC/BBNC, IICRC, NORMI, ACAC, InterNACHI Healthy Homes Inspector, IAC2, or any state inspection license. HomeFax is an automated public-data aggregator, not a credentialed inspection — the report's footer states this plainly.
Platinum Member
Healthy Building Alliance
Professional ·