After five years learning the residential roofing and solar industries from the inside, Travis Jones launched Smart Roof & Home Performance because he kept seeing the same problems — roofs installed without understanding the building science underneath them, solar sold with gimmicks instead of data, and homeowners left confused. His approach starts with diagnostics: blower door testing, thermal imaging, and envelope analysis to understand how a home actually performs before recommending what to fix. From there, he installs FORTIFIED roof systems designed to IBHS standards that resist high winds, hail, and heavy rain, paired with air sealing and insulation that make the home healthier and more efficient from the top down.